New PR apprenticeship standard approved by Government

Standards body the Institute for Apprenticeships has approved a new PR and communications apprenticeship, developed by a group of 23 PR agencies and other employers including the PRCA.

The new PR apprenticeship standard should be available to employers in the autumn (┬ęThinkstockPhotos)
The new PR apprenticeship standard should be available to employers in the autumn (┬ęThinkstockPhotos)

A Level 4 qualification, the apprenticeship as a public relations and communications assistant will typically last 12-18 months.

The standard stipulates that individuals graduating from the scheme should have skills including stakeholder and media relations, being able to produce and distribute content and evaluate results of campaigns.

The standard should be available to employers in the autumn, after an assessment plan is approved a government funding band has been assigned to it.

The PRCA said it would continue to run its existing PR apprenticeship until that time. Since it launched more than three years ago, nearly 250 apprentices have entered the scheme.

An additional PR and communications consultant apprenticeship, which will be equivalent to a masters degree, will now be developed and should launch next year.

The 23 "trailblazer employers" involved in the creation of the standard were:

  • British Airways
  • Albion Media
  • Cabinet Office
  • Campaign Collective
  • Claremont Marketing Communications
  • Department for Education
  • Golin
  • John Doe
  • KOR Communications
  • On Broadcast
  • Outsource Training
  • PRCA
  • Random House
  • Richmond Towers
  • Salix Consulting
  • Sky UK
  • Storm PR
  • Tala PR
  • Talk PR
  • Taste PR
  • The BOC Group
  • University of Westminster
  • WorldSkills

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