The PR Week 5.5.2017: Special edition from the Brand Film Festival

PRWeek's Frank Washkuch sits down with the team behind BMW's The Escape at the Brand Film Festival in New York.

(Photo credit: Erica Berger)
(Photo credit: Erica Berger)

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ThePRWeek050517.mp3

PRWeek news editor Frank Washkuch talks with Trudy Hardy, VP of marketing at BMW North America, Bruce Bildsten, creative director at Geisel Productions, and Eric Stern, MD at Anonymous Content, about creating The Escape and BMW's other films in the series and advice for brands creating films.

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