On demand service Now TV puts consumer PR business out for pitch

On demand contract-free TV service Now TV has put its consumer PR business out to pitch, PRWeek has learned.

Now TV lets users watch paid-for programmes without a contract
Now TV lets users watch paid-for programmes without a contract

The account, which includes product, content publicity, and brand campaigns, as well as press office duties, has been held by Fever since 2014.

It is understood Now TV has already completed creds meetings with a number of PR agencies. A shortlist of agencies, including Fever, are now expected to pitch for the business. 

PRWeek also understands that client and agency relationships firm AAR is handling the pitch process, though the company declined to comment. Fever and Now TV also declined to comment.

The on demand service, which is owned by telecoms giant Sky, allows users to watch TV, films and paid-for programmes without a contract (see video below).

Fever was established in 2010 as a spin-off from Nelson Bostock, and has recently added clients PlayStation, Black Tower and Logitech to its books.

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