In 2016, global steel producer Tata Steel announced the potential sale of its UK operations after steel prices collapsed.
The UK steel industry became the political talking point of the moment, and the country and the company faced a race against time to survive and save its 16,000 jobs.
At Crisis Communications 2017, Tata Steel's European head of media relations Rob Simpson will explain how the business dealt with the fallout from the decision and the uncertainty that followed. He will talk specifically about how the company kept stakeholders engaged during the negotiations and simultaneously managed their reputation when the eyes of the world were watching.
The packed schedule for the 13 June event also includes a breakfast briefing on 'The Golden Hour', looking at what to do in the first 60 minutes following a crisis. Other case studies include Sussex Police discussing the Shoreham air disaster, the National Trust on the Clandon Park fire, and Battersea Dogs Home on the issue of dangerous dogs.
- Super early bird pricing for PRWeek's Crisis Communications 2017, which gives a saving of £220, closes this Friday (7 April). Click for information on tickets and a full schedule for the day.