Breakfast Briefing, 3.31.2017: Food fight! Wendy's takes on McDonald's on Twitter

Wendy's picked a fight with its larger rival on Thursday over McDonald's announcement that it's planning to use fresh beef in most Quarter Pounders next year

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Humana’s top communications executive, Tom Noland, discusses life under the microscope in the healthcare insurance industry. Don Spetner with some good advice for executives (and all of us): Spend less than you make. Panera marketing chief Chris Hollander sounds a call to action for the rest of the restaurant industry: embrace "clean food." From Campaign: The best April Fools’ ads of 2017.

Food fight! Wendy’s throws cold water on McDonald’s announcement
Wendy’s social media team started a new beef with McDonald’s on Thursday, mocking the Golden Arches’ announcement that it will start using fresh beef in Quarter Pounders by mid-2018. The McDonald’s Twitter account, outspoken about, ahem, other matters earlier this month, hasn’t punched back yet.


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