'Outrageous', 'wow', 'back to the 1950s': PRs and others react to Daily Mail 'Legs-it' cover

PR professionals on Twitter have reacted with disgust, disbelief, frustration and, of course, humour, at today's headline in the Daily Mail, which compares Theresa May's legs to Nicola Sturgeon's.

The headline, which sits alongside an image of Prime Minister Theresa May and Scottish First Minister Nicola Sturgeon, reads: "Never mind Brexit, who won Legs-it!"


Also see: How Theresa May is using her US Vogue fashion shoot to open up to a new audience


PRs, politicians and the media had some seriously strong opinions on this.

Everyday Sexism labelled the headline "outrageous": 

British Athletics press officer Carol Austin said International Women's Day was more necessary than ever:

Campaign group Stop Funding Hate has issued a call to arms:

Whereas networking organisation Women in PR asked a far more relevant question:

The organisation's president Mary Whenman also pointed out it belonged in a bygone era:

...as did consumer PR boss James Herring, who may need to leg it down to A&E:

Meanwhile, PRCA boss Francis Ingham was shocked:

Others, such as the National Grid's head of media relations, (sarcastically) questioned why the headline was so subtle:

Frank PR boss Andrew Bloch pointed out Daily Mail editor Paul Dacre's new Wikipedia entry:

Firstlight PR's Hannah Thompson was less than impressed:

...but The Sun's head of PR and leader writer Dylan Sharpe appeared to accuse the Mail's detractors of double standards:

But the writer Tom Hamilton was more outraged by the Mail's choice of punctuation: 


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