The headline, which sits alongside an image of Prime Minister Theresa May and Scottish First Minister Nicola Sturgeon, reads: "Never mind Brexit, who won Legs-it!"
PRs, politicians and the media had some seriously strong opinions on this.
Everyday Sexism labelled the headline "outrageous":
British Athletics press officer Carol Austin said International Women's Day was more necessary than ever:
On International Women's Day 2 weeks ago some people wondered why we still need it....today's #legsit headline in the Mail is EXACTLY why.— Carol Austin (@jumpylegs) March 28, 2017
Campaign group Stop Funding Hate has issued a call to arms:
Whereas networking organisation Women in PR asked a far more relevant question:
The organisation's president Mary Whenman also pointed out it belonged in a bygone era:
...as did consumer PR boss James Herring, who may need to leg it down to A&E:
Think I must've banged my head and woken up in 1953. pic.twitter.com/lCzTzBcrDA— James Herring (@itsjamesherring) March 27, 2017
Meanwhile, PRCA boss Francis Ingham was shocked:
Others, such as the National Grid's head of media relations, (sarcastically) questioned why the headline was so subtle:
I don't know why the Daily Mail didn't just go for 'never mind Brexit, who's got the best tits?'— Sean Kemp (@Sean_Kemp) March 27, 2017
Frank PR boss Andrew Bloch pointed out Daily Mail editor Paul Dacre's new Wikipedia entry:
Firstlight PR's Hannah Thompson was less than impressed:
I am so. tired. of. this. pic.twitter.com/A2MbjFL85c— Hannah Thompson (@H_L_Thompson) March 27, 2017
...but The Sun's head of PR and leader writer Dylan Sharpe appeared to accuse the Mail's detractors of double standards:
Good thing the Guardian didn't put its cartoon of Theresa May as a clown & Sturgeon framed by cliche Scottish patois on the splash pic.twitter.com/N2zSAhGSvD— Dylan Sharpe (@dylsharpe) March 28, 2017
But the writer Tom Hamilton was more outraged by the Mail's choice of punctuation:
It's a question. It needs a question mark, not an exclamation mark. pic.twitter.com/xqi7u1gjQg— Tom Hamilton (@thhamilton) March 27, 2017
• Click here to subscribe to PRWeek – you'll get essential breaking news, views & expert analysis; an exclusive UK Daily News email bulletin; industry-leading reports such as the Power Book, Global Agency Business Report, Best Campaigns & Best Places to Work; and a whole lot more.