Outstanding Midsize Agency 2017

Decades in, the recently rebranded Carmichael Lynch Relate remains a solid PR powerhouse with expertise in brand marketing and corporate reputation that few match.

Winner

Carmichael Lynch Relate

"An incredible year on all fronts: people, leadership, and results," declared a judge.

Decades in, the recently rebranded Carmichael Lynch Relate remains a solid PR powerhouse with expertise in brand marketing and corporate reputation that few match. Firm veteran and new president Julie Batliner cemented its reputation for an integrated offering via collaboration with sister advertising agency Carmichael Lynch, resulting in record revenue and growth, 36%, for the firm last year, and very happy clients.

Longtime accounts Genuine Thermos Brand, Sherwin-Williams, Jack Link’s, and Arla continually expand the work; client tenure averages seven years; and attrition is minimal. New clients, 10 last year, came aboard for the firm’s known strengths, as much as its new service offerings, which keep it at the forefront of consumer behavior.

For example, its content lab, an in-house quick-turn multimedia asset creation group, doubled its staff last year, as more than half its clients rely on it. A new influencer analytics program is also popular.

"A partner that dedicates itself to learning our business inside and out, with the foresight and commitment to make the vision come to life," praised one client.

Work for new client Stacy’s Pita Chips helped launch it into the premium snacking world with culinary influencer partnerships and simple recipe ideas, while its Overnight Coffee Challenge for the Genuine Thermos Brand helped it reclaim the category.

Staff turnover is less than 2%. Initiatives kicked off in 2014, including a diversity and inclusion program, and professional development are credited for an almost 20% drop in turnover.

Nearly half of its employees are actively involved in its Diversity and Inclusion Action League group, and the firm saw a 30% improvement in D&I.

"A very strong growth year," said a second judge.


Honorable Mention

M Booth

M Booth’s strong creative culture lands it among the top PR firms. Averaging 25% annual growth in the past two years, and hitting a record 29% growth for this year’s entry period, it shows no signs of slowing down. The firm added 18 top brands to its roster, including Johnson & Johnson, Sam Adams, and Tinder. Backed by an internal rallying cry, The Year of the Client, organic growth increased by 38%, including anchors such as American Express and Weight Watchers. At the same time, it hasn’t left staff behind. It launched M Pride and a diversity and inclusion employee group.

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