Harvest PR & Marketing
Judges praised Harvest PR & Marketing’s "focus" and "performance" over and over.
"Incredibly strong, differentiated value proposition, and focus," said one.
"Clear vision, strong client base, and great recruiting," declared another.
Its expertise in the food category, serving both the foodie lifestyle crowd from its Portland, Oregon, office and the agricultural base from its Minneapolis location, has earned it longtime clients such as Cotton, the Organic Trade Association, American Lamb Board, and the U.S. Apple Association.
For the latter, the 11-person boutique recently rolled out a Snack, Snap, Tag, Share, Instagram campaign that contributed $20,000 in donations to school causes and exceeded other goals, including 10 times the number of expected votes (19,815).
Clients praise Harvest for its "agility," being "highly engaged," and "superbly creative." New wins in the past year include the American Angus Association and CHS. At award submission time, the agency was on track to hit $2.6 million in revenue for 2016, a 37% increase.
"Client results and business performance suggest a sustainable growth model," said an adjudicator.
The young firm added two senior-level employees last year, including Kim Bedwell, who joined from FleishmanHillard, and Claudine Galloway, an 18-year agency veteran of food and lifestyle brands; improved its maternity leave and health benefits; implemented new feedback systems; and rolled out a $5,000 bonus for those who reach their five-year anniversary with the firm.
For clients, it bolstered its buyer persona and content mapping services to help clients better set strategic priorities with an out-of-the-box content mapping, planning, and workflow solution. It supports nonprofits with pro-bono services, including the Minnesotans’ Military Appreciation Fund, and as individuals via paid volunteer days.
A trusted agency partner, the kudos from clients pile up, as does business at New Orleans-based Deveney. The firm lists Exxon-Mobil, Ruth’s Chris Steak House, and Loyola University among its long-term accounts. In 2016, it rebranded as a full-service engagement firm. It focused on expanding creative and digital divisions to service integrated clients and formalizing its research-based process deployed across its work. New client wins include Emeril’s Homebase and Hyatt Regency New Orleans. Revenue during the judging period was $3.6 million, with new business making up 21% of it.