Outstanding Education Program 2017

Once again the lauded PR department at the Newhouse School takes top honors for its robust comms program.

Winner

Syracuse University
Newhouse School

Once again the lauded PR department at the Newhouse School takes top honors for its robust comms program. "They kept up the quality and even added some great new elements," one judge noted.

PR constitutes the second-largest department in the school (19%). Full-time faculty jumped to 10, including the addition of the former senior comms manager at ITT and national PRSA secretary, Anthony D’Angelo. On-campus adjunct faculty also jumped by two, and two adjuncts joined for the online comms master’s program.

The faculty draws on years of experience, an average of 15 years as a professional for full-time faculty and 10 years of teaching. The ratio of faculty to students is an enviable 1:18. Faculty are active in industry organizations, including the Arthur W. Page Society, The Lagrant Foundation, PRSA, and others.

The student body remains diverse, 25% of undergraduates and 30% of graduates being ethnic minorities (a 10% increase for graduate students since 2013-14), as does the faculty, at 36% minorities.

Moreover, students keep snapping up prized internships (Coca-Cola, Bank of America, Edelman) and jobs (NBC, Digitas, GE). Undergraduate job placement data is not collected at the department level, but at the school level (Newhouse), the data showed 80% of undergrads had a full-time job six months after graduation in 2015. A third of those in the MS PR class of 2016 had a job upon degree completion.

In the past year, it offered a new agency management course and social media and virtual and augmented reality courses, while piloting an e-portfolio requirement with agency external review for MS and BS students.

The number of students obtaining Google Analytics certification and Hootsuite certification rose.

"Syracuse’s Newhouse School constitutes one of the most consistently reliable PR training institutions," another judge declared.


Honorable Mention

DePaul University
Public Relations and Advertising Graduate Program

A team of 16 full-time faculty and 10 adjuncts teach the diverse student body at DePaul’s graduate-level PR and advertising program. Led by Ron Culp and Matt Ragas, the ratio of grad ­students to instructors is kept at 15:1. Each of the most recent grads had landed a job within three months of graduation, compared with 95% the prior year. Applicants increased 25% last year; admissions by 52%. Students here won the grand prize and first-place award at the Arthur W. Page Society’s Case Study Competition; a third one captured the $5,000 Lagrant Foundation scholarship.

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