John Lewis, Edelman, Virgin Media: big names added to PR360 lineup

Senior comms experts from John Lewis, Edelman, Virgin Media, UKTV and Spark PR have been added to the stellar line up for PR360, PRWeek's must-attend conference in London next month.

‘Early bird’ tickets for the event, which takes place on 27 and 28 April at County Hall, will be available until 24 March.

New speakers added to the line up include:

- Peter Cross, communications director, John Lewis. Cross will deliver the opening keynote on day one, showcasing PR techniques used as part of John Lewis' most successful creative integrated campaigns.

- Justine Bower, head of consumer communications, UKTV. Bower joins Stanislas Magniant of Coca-Cola and Rachel Rodriguez of CNN on our 'How to get it right' panel to uncover best practice for developing a multi-platform content strategy.

- Stowe Boyd, head of research, Spark. He will deliver a practical talk on 'Driverless PR', looking at what happens when AI and algorithmic technologies are applied in comms.

- Nick Barron, MD, corporate reputation, Edelman. Barron joins the panel debate on PR in the new political landscape on day two. He joins Simon Enright of NHS England, Lord Spencer Livermore of Britain Thinks, Matt Neale of Golin, and Kerry-Anne Mendoza of The Canary.

- Ginni Arnold, head of consumer comms, Virgin Media. Arnold joins the 'Killer social campaigns' case study session, alongside Kristin Hulaas Sunde of Amnesty International and Christos Savvides of 4Creative. She will share insights from #BeTheFastest.

Other speakers are confirmed from Tumblr, Ben & Jerry’s, and The Sun, among others.

Key plenary session highlights include: 'Women in PR – where are we now?', 'PR in the political landscape – are we living in a post-truth world?', and 'The future practitioner', with a number of other sessions promising to equip PR leaders with insight on social strategy, purposeful campaigns, working with small budgets, and more.

Click here for more information on PR360 2017 and to make a booking.


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