Watch: Uber launches 'codes of sharing' campaign for its carpool service

Taxi hailing firm Uber has launched a new campaign designed to break down stereotypes and illustrate the vision behind its ride-sharing service UberPOOL.

The campaign is aimed at the French market, but Uber's ride-sharing service is available in several countries, including the UK.

The service, which allows customers going in the same direction to share the same car, was designed to reduce the number of vehicles on the road and reduce costs for all riders, Uber said.

The 'codes of sharing' campaign was created by Publicis Groupe PR agency Marcel and produced by creative agency Phantasm.

It is designed to highlight Uber's message that people do not need to know each other to share "a new mobility experience" together (see video below).

Benjamin Taïeb, associate director at Marcel, said: "The goal of this campaign is to introduce the uberPOOL option by having fun and focusing on the rider experience. We wanted to show that there is a new way to travel in an affordable and accessible way, featuring riders who share a uberPOOL journey but who, above all, share the same aspirations."

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