Princess Yachts hires W Asia in Southeast Asia

The luxury brand has appointed W as its first retained agency in Southeast Asia.

SINGAPORE: Princess Yachts has awarded W Asia its PR remit for Southeast Asia.

The PR firm is tasked with building Princess Yachts’ brand in the Southeast Asian luxury lifestyle markets through a series of PR initiatives and partnerships.

W Asia will manage the PR activity for Princess Yachts’ presence at the forthcoming Singapore Yacht Show.

The win consolidates W’s relationship with Princess Yachts internationally, as the W London office has held the brand’s account for more than two years.

"We are very excited to be working with such a prestigious British brand in Southeast Asia," said Annabel Fox, MD of W Asia. "It is also the first lifestyle client we will represent globally, giving Princess Yachts a wide reach across two continents."

The win bolsters W’s lifestyle division, which includes Bawah Island in Indonesia, Ce La Vi, global dating app happn, and the Parallel Art Group.

This article first appeared on campaignasia.com.

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