In brief: Ministry of Sound, Gumtree, Fourth Day, Amec Foster Wheeler, Household Cavalry Museum

Ministry of Sound hires Smarts Communicate for gym launch, Gumtree takes on PLMR, Fourth Day signs Canada partnership, Amec Foster Wheeler names new director of corporate affairs, and more from PRWeek UK.

Ministry of Sound hires Smarts Communicate for gym brand launch

Ministry of Sound has hired Smarts Communicate for the launch of its new fitness offering Ministry Does Fitness, following a competitive pitch. The agency promised a ‘guerrilla programme’ of local and national activity under the ‘Be Good to Be Bad’ proposition, featuring influencer outreach, social media and media relations. The first activity will focus on the opening of The Arches, the first gym, in London’s Elephant & Castle this month.

Grayling ups Joseph Zeratzion to new people and development director role

Grayling has promoted Joseph Zeratzion to the new role of people and development director in the UK and Ireland. He will lead Grayling’s talent strategy, and will also be responsible for learning and development and attracting talent. Zeratzion was formerly EMEA learning & development manager at Grayling. MD Sarah Scholefield said: "Joseph’s appointment comes at a crucial time for Grayling, as we embark on a new phase in our evolution and are actively recruiting to service our increasing client base."

Gumtree hires PLMR as first public affairs agency

Classified ads site Gumtree has appointed PLMR to handle its public affairs activity in the UK and build on its online safety programme, following a competitive pitch. The political lobbying and media relations specialist is Gumtree's first public affairs agency. Click here to read more.

Fourth Day signs Canada partnership and wins ‘clean’ energy client

Fourth Day, the London-based agency with a presence in Manchester, Paris, Berlin and Casablanca, has expanded its global footprint after signing a partnership agreement with an agency in Canada. The agreement is with Actual Media, a Toronto-based communications and publications house with a particular focus on the infrastructure, water industry and environment sectors. Fourth Day has also announced a new client: ‘clean’ energy company Getcleantech.com.

Amec Foster Wheeler names new director of corporate affairs

Amec Foster Wheeler, the multinational consultancy, engineering and project management company, has hired Jonathan Refoy as director of corporate affairs. He has joined from environmental and engineering consultancy CH2M, where he was director of European corporate affairs, and will report to Amec Foster Wheeler CEO Jon Lewis. His other roles have included UK head of property communications & policy at Walmart, and head of public affairs at BAA, and he has worked in corporate affairs at Tesco.

One Traveller appoints Hills Balfour

One Traveller, the holiday operator aimed at singles aged over 50, has hired Hills Balfour for a 12-month PR brief. The company was founded in 2007 and now sells more than 40 different holidays around the world, plus a further 25 holidays over Christmas and the New Year. Amy Scott, PR director at Hills Balfour, said: "We can’t wait to help them tell their story to a wider audience and help raise further awareness of their product offering."

Lexis hired for Commonwealth prosperity scheme

A scheme that aims to encourage economic growth, job creation and prosperity throughout the Commonwealth has hired Lexis as its official comms and marketing partner. The initiative is called Maritime Connected, and is spearheaded by the Commonwealth Enterprise and Investment Council (CWEIC) and developed by software company AMPP Group. Lexis is to provide a range of services business planning and strategy to implementation of campaigns in different markets.

Household Cavalry Museum signs up Emerge

London’s Household Cavalry Museum has hired PR agency Emerge to a 12-month communications contract. The agency said it will be responsible for raising understanding and visibility of the museum, as well as communicating a number of high-profile events throughout the year.

Mining firm Weir Minerals Europe takes on Shrewdd Marketing

Mining equipment supplier Weir Minerals Europe, which is part of the FTSE250-listed Weir Group, has hired b2b-focused agency Shrewdd Marketing for a mixed brief that includes PR. The account also includes creative digital media services for UK and European campaigns.

Dinner to Dine For campaign hires new agency

Dinner to Dine For, a campaign backed by major food brands that aims to encourage people to enjoy eating dinner at home, has hired PR agency Get Brindled to handle the latest part of its activity. Launching at the end of February, it will include three travelling "Big Night In RoadShows", visiting 40 Tesco stores plus Waterloo and Victoria stations in London. The campaign is backed by brands Kumala Reserve Wines, Pilgrims Choice Cheese, L’OR Coffee and Bahlsen Choco Leibniz biscuits.

Shine PR wins luxury Thai island villa brief

Shine PR has been hired to handle PR for Samujana, the estate of luxury villas on the Thai island of Koh Samui. The brief is to publicise Samujana in the UK and Thailand, and to the travel and lifestyle media. Shine previously worked on creating its brand a few years ago. The agency was hired after a competitive pitch.

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