Campari UK account moves to Cohn & Wolfe after competitive pitch

Italian liqueur brand Campari has appointed Cohn & Wolfe as its new consumer PR agency in the UK following a competitive pitch, PRWeek has learned.

Campari: Cohn & Wolfe looks to build on momentum behind the Negroni cocktail
Campari: Cohn & Wolfe looks to build on momentum behind the Negroni cocktail

Tom Malcolm, managing director of consumer marketing at Cohn & Wolfe, told PRWeek the agency's "integrated plans" would help raise awareness of Campari throughout the UK.

"The Negroni is the cocktail of the moment and we're looking forward to building on that platform by bringing to life the range of unique serves Campari has to offer," Malcolm said.

WPP-owned Cohn & Wolfe also works with wine-maker Treasury Wine Estates, and has worked with drinks brand Hennessy in the past. Campari is the only Gruppo Campari brand it is working with. 

The account was previously held by W Communications through its work with Gruppo Campari, which owns a considerable number of drinks brands. These include Koko Kanu and Aperol, which W retains as clients.

Gruppo Campari recorded revenues of €1.6bn (£1.3bn) in 2015. Earlier this month, the group announced that it had acquired independent US dry gin brand Bulldog for $58.4m (£46.7m).
 


More: PRWeek UK Best Places to Work 2017 (large agency): Gold winner – Cohn & Wolfe

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.