Samsung hopes to 'win back trust' after blaming batteries for Galaxy Note 7 fires

Samsung has today confirmed the overheating of its Galaxy Note 7 smartphones was caused by faults with their batteries.

The Korean tech giant recalled the phones last October, after customers complained the devices were emitting smoke and catching fire.

In a statement, Samsung said it "concluded that batteries were found to be the cause of the Note 7 incidents" in an investigation it said lasted several months.

During a press conference in Seoul today, DJ Koh, president of mobile communications business at Samsung Electronics, discussed the investigation.

Koh said: "Today, more than ever, we are committed to earning the trust of our customers through innovation that redefines what is possible in safety, and as a gateway to unlimited possibilities and incredible new experiences."

In a letter posted on its UK website, Europe CEO of the business YH Eom writes: "On behalf of all our employees across Europe, we are truly sorry, and grateful for your ongoing support. We will listen to you, learn from this and act in a way that allows us to win back your trust."

Samsung Galaxy Note7

This article first appeared in PRWeek sister title Campaign

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.