Digital Edition: January/February 2017

Welcome to the Digital Edition of the January/February 2017 issue.

Newsmaker: Despite being one of the least-confrontational people you’re likely to meet, PETA’s EVP Tracy Reiman leverages a robust and combative PR plan to change laws and behaviors, and, most importantly, protect animals.

Analysis: Find out about how GM’s and Starbucks’ new data-driven approaches are improving efficiency, and learn about what the comms industry is doing to make the virtual reality opportunity real.

The Dog Days of Pet PR: Some of the most followed people on social media are not people at all. Dogs and cats have taken Instagram and Facebook by storm, and PRWeek highlights the pet parents who keep brands on a long leash, vetting them extensively before allowing access to their most trusted companions.

But don’t worry, the pets also get their time in the spotlight as four celebridogs are showcased. These new breeds of influencers have millions of followers on social media, their own product lines, and the ability to sway buying decisions.

PRWeek Awards: The finalists for the best of the best in the industry have been announced ahead of the annual awards ceremony scheduled for March 16 in New York City. Categories include Outstanding In-House Professional, Communicator of the Year, PR Agency of the Year, and many more.

PRWeek Hall of Fame: Catch up with the six newest members of the PRWeek Hall of Fame with photographs of the honorees, their family, and friends from the big night in December. The new Hall of Famers are Margi Booth of M Booth; Lisa Caputo of The Travelers Company; David Drobis of Ketchum; Steve Harris of McGinn and Company, formerly of General Motors; John Onoda of FleishmanHillard; and Patrice Tanaka of Patrice Tanaka & Co., CRT/tanaka, and PadillaCRT.

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