ATLANTA: The Centers for Disease Control and Prevention has chosen ICF for nine contracts worth more than $34 million in total.
The contracts were awarded in the third quarter of last year. ICF will work on campaigns, research, creative, digital advertising, traditional and social media, social marketing, and stakeholder engagement for several CDC offices, the federal agency said.
One contract is for tobacco-prevention efforts for the CDC’s Office on Smoking and Health. Three others are for the federal agency’s National Center for Emerging and Zoonotic Infectious Diseases for marketing and awareness campaigns about infectious disease and other public health topics like antibiotics and sepsis.
"Antibiotics use is in the news quite a bit and is an important issue," said Frances Heilig, VP of health communications at ICF. "What we're trying to do in that campaign is advocate for appropriate antibiotic use. For the sepsis campaign, we're going to raise awareness for the serious, potentially deadly infection. Both of these campaigns are research-driven, audience-focused, and targeting to both consumers and healthcare providers."
Other contracts cover work for the National Center for Injury Prevention and Control to amplify ongoing communications initiatives. One other is for developing training and technical materials for the National Diabetes Prevention Program.
One of the nine task orders was awarded in July for a two-year campaign to raise awareness for prescription opioid abuse and to develop training materials for healthcare providers on prescribing opioids. That order alone was worth $4.8 million.
"We’ve done a lot of work for the CDC for a really long time around strategic communications and marketing to change behavior around major public health issues facing our nation and the world," said Kris Tremaine, SVP and division leader of ICF's learning, engagement, analytics and digital solutions. "We've done a lot of work in tobacco and chronic illness like diabetes and we continue to work on the hard topics in health."
In October 2015, the CDC awarded a 10-year, $100 million blanket purchase agreement to 16 firms to handle its health communications, including strategy and planning, formative research, media outreach, web development, digital communications, and social media. Most of nine contracts awarded to ICF fall under that agreement, Heilig said, while a couple fall under a separate agreement with the CDC.