In brief: Wild Card wins bagel brief, Harlequins hires PHA, Hanover's healthy move

Wild Card wins bagel brief, Harlequins teams up with PHA, Hanover's healthy change, Wire repositions with new hires and more from PRWeek UK.

Wild Card wins bagel brief

Wild Card has been taken on by bagel firm New York Bakery Co on a year-long UK consumer and trade account, beginning in January. It includes activation of the firm's sponsorship of the NFL games to be held in the UK later in the year. Wild Card has also recently won accounts with two eateries; Borough Market restaurant Roast, and the chain Giraffe World Kitchen.

Harlequins teams up with PHA

London professional rugby club Harlequins has appointed PHA Media to help grow and develop the profile of the club and its players. The brief runs until next summer. Harlequins, which is celebrating its 150th anniversary, has a squad that includes England stars Chris Robshaw and Mike Brown, and Welsh international Jamie Roberts.

Wire repositions with new hires

Scotland's Wire Media has rebranded as Wire, as it evolves its offer following several recent hires. Originally a comms and PR firm, it is now branching out into digital, experiential and ATL, among other. Grey's John Collins has arrived as head of planning, and Leith Agency's Gerry Ferrell becomes creative board director, among other new recruits. Clients include Marketing Edinburgh, Jura Whisky and BAFTA Scotland.

Hanover's healthy change

Hanover has signalled its intention for its health team, led by Andrew Harrison, to branch out into market access. The firm has hired Jing Wang-Silvanto, previoulsy of Bristol-Myers Squibb, GSK and Novartis, to lead the push.

Westminster Advisers becomes WA

Westminster Advisers has rebranded to WA as it launches two new practice areas – WA Health and WA Investor Services. The agency said the rebrand reflects its broader offer in strategic comms and its growing presence in the devolved nations, English cities and regions. The new practices will cover healthcare, social care and pharmaceuticals, as well as due diligence services for institutional investors.

Policy Exchange hires comms chief

The Policy Exchange think tank has appointed Amy Gray as its new comms director. Gray, who is currently head of tourism affairs at Visit Britain and was previously part of Tesco’s public affairs team, will take up her new role in January. In the 2015 General Election, Gray stood as the Conservative candidate against Diane Abbott MP for the constituency of Hackney North and Stoke Newington.

Manc Frank jumps at Christmas charity

Manc Frank has partnered with urban artist Mancsy to create a unique Christmas jumper to raise funds for charity. The Manc Mas jumper incorporates visual icons of the city, including the Hacienda tree and the artist's trademark worker bee. The limited-edition jumpers are available for £25 via mancmas@mancfrank.com, with all proceeds to the charity Education for the Children.

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