Watch: Heineken works with poet Solomon O.B to trumpet the good work of pubs

Heineken has collaborated with renowned poet Solomon O.B to create a series of videos celebrating pubs at the heart of their communities.

It’s part of a new campaign from Heineken called #BrewingGood Cheer, which sees pubs host festive lunches for lonely and isolated people. The brewing group, which also owns a number of pubs itself, is also donating £50,000 to 50 charity and community projects as part of the initiative.

Soloman O.B’s poem is inspired by real-life stories of the work done by publicans. The London artist and performer is known for discussing current affairs and topical issues such as foster care, mental health and wider social concerns in his poems.

The free lunches will be hosted at 12 Heineken pubs in London, Edinburgh, Manchester, Hereford and Tadcaster (North Yorkshire) on specific days until 20 December.

Heineken worked with Cow PR on the campaign. It also worked with Neighbourly, a social enterprise agency that links brands with charitable organisations across the UK.

Claire Matthews, who joined Heineken earlier this year in the new role of head of responsibility and sustainability, said: "We hope that #BrewingGood Cheer will shine a light on the wonderful examples of community togetherness and the role pubs play in this - from the everyday to the extraordinary."

Yesterday Heineken announced it had agreed to buy 1,900 pubs from Punch Taverns. The Dutch brewer already owns more than 1,000 pubs under its Star Pubs & Bars business.

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