Watch: Nike's Trainspotting-style rants take a swipe at smartphone generation

A new campaign from Nike comprises a series of stark films instructing viewers to stop looking at their phones and get outside.

Ditching its usual sporty visuals for white text over a black screen, Nike has unveiled six of the ads, each featuring a Siri-like voiceover.

In the longest spot, the Siri-a-like goes on a "Choose life"-style rant, beginning: "This commercial is just one minute, compared to the ten hours a day you spend glued to your screens."

A series of shorter videos appear to mock services like Facebook, Instagram and Twitter, without naming any of them.

The campaign was created in the US by Wieden & Kennedy Portland.

This story originally appeared on PRWeek sister title Campaign

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.