Charlton Athletic hires new comms chief and brings in Bevington amid fan unrest

Former FA comms chief Adrian Bevington has been advising the management of Charlton Athletic, as the beleaguered club also takes on a senior account manager from Pitch as head of communications, PRWeek has learned.

Charlton's stadium The Valley has a capacity of 27,111 (Credit: joshjdss via Flickr)
Charlton's stadium The Valley has a capacity of 27,111 (Credit: joshjdss via Flickr)

The club is currently facing angst from fans upset at the club's owners. Belgian businessman Roland Duchâtelet took over the club in January 2014, since when the club has had a high turnover of managers, and suffered relegation.

Tom Rubashow will join the South East London club, which currently sits mid-table in the third tier of English football, on 2 January.

He had been working for Pitch Marketing Group for seven years, with other clients including UEFA and Spain's La Liga.

Pitch has been working with Charlton since early summer, shortly after Mel Baroni left the head of comms role just weeks after joining from the agency M&C Saatchi Sport & Entertainment. It will continue to work with the club after Rubashow's transfer.

Rubashow is already being advised by Bevington, whose company Adrian Bevington Sport & PR, which works with a number of other football clubs and sports organisations, was taken on by the club several weeks ago.

Bevington, who is the principal advisor on the account and is being assisted by an associate, is also working with CEO Katrien Meire.

Bevington was the FA director of comms for a number of years, and was also the MD of Club England, before leaving the organisation in 2014.

"In his new role Tom will devise the club’s integrated communications strategy and manage the communications department’s implementation of that strategy," a statement said.

Recent fan protests have included a mock funeral held for the club, and in October supporters of Charlton teamed up with followers of Coventry City, who are also disgruntled with their owners, to disrupt a game by throwing plastic pigs onto the pitch.

"In his new role Tom will devise the club’s integrated communications strategy and manage the communications department’s implementation of that strategy," a statement said.

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