Breakfast Briefing, 12.5.2016: Marketers to hit brakes on ad spending in 2017

And why Carrie Fox and Carolyn Berkowitz launched Mission Partners.

New this morning: C.Fox Communications cofounder Carrie Fox and former Capital One Foundation president Carolyn Berkowitz explained why they’re teaming up to launch Mission Partners. They said the shop is looking to work with nonprofits and "mission-driven companies."

Ad spending pace to slow. Economic and political uncertainty is to blame for the expected 2017 slowdown in ad spending, according to Magna Global, Interpublic Group’s media-buying agency. The firm predicted 3.6% growth in ad spending next year, down from expected 5.7% growth this year.

Warner Bros. Records names comms EVP. The music company has appointed Liz Morentin as EVP of communications and media, according to Billboard. She will oversee media relations and comms for the company and its artists. Previously, she was SVP of marketing and comms at Dick Clark Productions.

The consequences of fake news. A North Carolina man was arrested on Sunday for firing a weapon inside Comet Ping Pong in Washington, DC, the pizza place identified in fake news stories as the epicenter of a child-abuse ring supposedly run by a former top Clinton aide. Twenty-eight-year-old Edgar Welch said he visited the restaurant to investigate "PizzaGate" for himself, according to media reports.


Today in Trump Twitter. President-elect Donald Trump again signaled his administration will take a tougher line on China, tweeting about the country’s monetary policies and military activity in the South China Sea. Aides told The Washington Post that his call with Taiwan’s leader on Friday was a long-planned move showing Trump plans to shift U.S. policy on China, though Vice President-elect Mike Pence threw cold water on that prediction on Meet the Press on Sunday morning. 

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