Chinese fund management giant Harvest hires Peregrine to a new global brief

Harvest Fund Management, one of China's largest fund managers that oversees investments worth $100bn, has hired Peregrine Communications to a new global account.

Ashley Dale says Harvest Fund Management 'has a strong story to tell'
Ashley Dale says Harvest Fund Management 'has a strong story to tell'

London-based Peregrine has been appointed as Harvest opens up its services to international investors.

The wide-ranging remit includes strategy, design, messaging, media relations, thought leadership, digital media and events. The agency was hired after a competitive pitch.

Harvest Fund Management has 10 offices in China serving more than 30 million clients. It opened in New York in 2012, and in London two years later, a move that was welcomed by then-Chancellor George Osborne. 

Ashley Dale, chief business development officer and chief marketing officer at Harvest Fund Management, said: "We have a strong story to tell with an excellent track record and a sophisticated, effective approach. Peregrine will help us tell that story."

Peregrine CEO Anthony Payne said: "Working with Harvest is an extraordinary opportunity to help tell a compelling story and help position Harvest as top of mind with investors as they review their allocations to China. China is the world’s second biggest economy and is a centre of innovation. The next mega company is as likely to emerge from Shenzhen as Cupertino."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.