Durex reveals unofficial safe sex emoji for World Aids Day

The next phase of Durex's #CondomEmoji campaign sees the launch of an unofficial safe sex emoji to coincide with World Aids Day 2016 on 1 December.

Durex unveils its unofficial #CondomEmoji to represent safe sex
Durex unveils its unofficial #CondomEmoji to represent safe sex

Following a poll of 3,500 16-35-year-olds from around the world, the "open umbrella with raindrops" icon, which can be found on smartphone devices, has been named as the unofficial safe sex emoji.

The poll, commissioned by Durex in October, found 75 per cent of people use emojis to discuss sex, with 90 per cent arguing that a safe sex emoji would help them to talk more openly about safe sex.

Durex global category director Volker Sydow said: "At Durex we believe that for this World AIDS Day identifying the unofficial safe sex emoji is an important step that helps to empower young people to put safe sex back on the agenda, supporting the fight to reduce the spread of HIV and AIDS.

"We are asking people to show their support for the cause by using this unofficial safe sex emoji and sharing the hashtag #CondomEmoji."

The move comes in response to Unicode, the organisation behind emojis, refusing to make official a safe sex emoji proposed by Durex last year.

That campaign, like this year's, was devised by comms shop Premier, which is urging people to use the unofficial emoji to discuss safe sex. "We hope this year's campaign will make Unicode think twice and therefore approve an official emoji that represents safe sex," a spokesperson told PRWeek.

The original #CondomEmoji campaign was a winner in last month's PRWeek Awards, bagging the top prize in the Healthcare: Ethical & OTC Consumer category.

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