Black Friday: in numbers

With the shopping craziness that is Black Friday taking place tomorrow (25 November), PRWeek sister title Campaign takes a look at the figures from last year's retail sales.

In 2015 £3.3bn was spent on Black Friday weekend, with £1.1bn being spent on the Friday itself. That meant Black Friday was the UK's biggest day for online retail ever. However, will that number be beaten this year? 

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