Kenya Tourism Board seeks interim UK agency ahead of global PR rethink

The Kenya Tourism Board (KTB) has contacted a number of UK agencies as it seeks support for the next seven months, ahead of a broader rethink of its global PR support.

Three residents of Kenya's Amboseli National Park (Credit: Ludovic Hirlimann via Flickr)
Three residents of Kenya's Amboseli National Park (Credit: Ludovic Hirlimann via Flickr)

PRWeek has learned that a number of UK agencies were sent a request for a proposal last week for an interim UK and Ireland destination marketing and PR brief, to be in effect from December 2016 until June next year.

The deadline for responses is 30 November.

The board then wants to put into place a new global PR structure across all its major markets, effective from the start of the next Kenyan financial year in July 2017, PRWeek understands.

Hills Balfour has handled UK and Ireland comms for the KTB for 15 years, having most recently been reappointed in 2013.

The agency's MD Jonathan Sloan said the firm would bid for the interim brief, and that if successful it would look to continue to work with the KTB under the new structure when details of this emerge.

The board expects 1.5 million visitors to arrive this year, a large increase on last year, following terror attacks in 2013 and 2015. Britain is likely to again account for more of those tourists than any other nation.

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