In brief: Canonical hires Wildfire for Ubuntu Core brief, Dexcom appoints Lewis, Wild West enters Bristol

Software company Canonical hires Wildfire to promote its Ubuntu Core operating system, diabetes equipment supplier Dexcom appoints Lewis, and South West PR and comms agency Wild West opens Bristol office.

Canonical hires Wildfire for Ubuntu Core brief

Open source software company Canonical has hired tech PR agency Wildfire to promote its Ubuntu Core operating system, following a competitive pitch. Wildfire will be responsible for building awareness and credibility for Ubuntu Core across the UK and mainland Europe, and supporting its presence at major industry events in 2017.

Dexcom appoints Lewis

Diabetes monitoring equipment supplier Dexcom has appointed Lewis for a four-month PR project. The agency’s brief is to extend awareness of the brand in Europe, working with offices in Germany, Sweden, Switzerland and the Netherlands. John Bernard, Dexcom marketing director, EMEA, said: "Lewis’ experience in medtech, regional spread and healthcare insight were all factors that impressed during the pitch process."

Wild West enters Bristol

South West PR and comms agency Wild West has opened an office in Bristol. The agency currently operates from Truro in Cornwall; it also has a sister agency, Wild Card, in London. Wild West has clients in the travel, food & drink and lifestyle sectors, representing clients in the region including Falmouth University, Eden Project and Jamie Oliver’s restaurant Fifteen Cornwall.

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