In brief: John Doe picks up itsu account, Launch wins Yakult brief, Scriba's b2b brief

John Doe wins itsu account, Launch wins Yakult brief, Scriba's b2b brief and more from PRWeek UK.

John Doe takes itsu account

The London and New York agency John Doe has been appointed by the Asian-inspired food chain itsu on a consumer PR brief to support its supermarket product range. John Doe beings work on itsu [grocery] with immediate effect. The agency's co-founder Rana Reeves left earlier this year and has since launched a new business.

Launch wins Yakult brief

Yakult has appointed Launch PR to amplify its partnership with double Olympic medallist and British swimming champion Jazz Carlin, with a campaign to promote the company's corporate philosophy of promoting a healthy society.

Scriba's b2b brief

Call tracking firm ResponseTap has hired the agency Scriba PR has been appointed to its communications strategy. Scriba will help the b2b firm solidify its "position as the leading call tracking and analytics company in Europe", the agency said.

Hotel books Wild West

Truro-headquartered Wild West Communications has won a PR project to launch the latest hotel to join the Harbour Hotels Group collection, the Bristol Harbour Hotel.

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