Burson-Marsteller hires Jon Potter as EVP

Potter will advise clients from across practice areas on public affairs and policy issues.

WASHINGTON: Jon Potter has joined Burson-Marsteller as EVP with a focus on government and public affairs.

Potter, who has worked at the firm for about a month, is based in its Washington, DC, office and reports to U.S. CEO Michael Law. He is counseling clients across practice areas on public policy, state and federal affairs, and international trade.

"His work applies to a lot of different parts of the business: the Direct Impact grassroots business, public affairs business, and technology business," Law said. "He will have the latitude and flexibility to work with all of them."

 Law added that Potter’s experience will help the firm advise clients across sectors during an uncertain time in Washington after the presidential election.

Potter joined Burson after nearly seven years as a principal at RPG Strategies, a boutique public affairs firm. He has also served as president of the Application Developers Alliance and executive director of the Digital Media Association. Earlier in his career, Potter worked at government relations firm Columbus Newport and law firm Weil, Gotshal & Manges.

Potter noted that he will also work directly with Burson COO Nicole Cornish and called the new role "a great opportunity to play 3D chess because people are so good at so many different things and I can weave them into integrated teams."

WPP agency Burson has made several senior appointments in recent months. In October, it brought on Henry Engleka as U.S. healthcare chair. It hired Mike Fernandez as global corporate and finance chair a month earlier.

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