W Asia wins Quandoo PR account

The agency will manage communications and the launch campaign for the brand's second anniversary.

SINGAPORE: Restaurant-booking platform Quandoo has appointed Singapore-based W Asia as its PR partner.

With a presence in more than 360 cities in 17 countries, Quandoo has more than 1,000 restaurant partners using its platform.

W Asia will advise on promoting Quandoo’s brand positioning of "being ahead of the curve," and also launch a campaign for the brand’s second anniversary, which involves a pop-up restaurant experience.

Annabel Fox, MD of W Asia, said Quandoo is a forward-thinking brand with excellent standing in the restaurant scene, "Giving us a great opportunity to bring to life its key offerings."

Konrad Richter, GM and founder of Quandoo, said W combined understanding of the local landscape and wider strategic and creative thinking.

This story first appeared on campaignasia.com.

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