Cut portion size by the ounce, lose customers by the pound
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Cut portion size by the ounce, lose customers by the pound

Consumers aren't fooled by smaller portion sizes, according to data from YouGov

Getting the most out of fast-turnaround research: what you need to know
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Getting the most out of fast-turnaround research: what you need to know

Ben Glanville, head of YouGov's Omnibus research team, explains the importance of planning and communication when commissioning fast-turnaround research

Six things you've missed if you haven't updated your segmentation
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Six things you've missed if you haven't updated your segmentation

Finance brands that fail to update their segmentation could find themselves behind the times, neglecting their needs - and those of their customers

Four things every audience segmentation needs
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Four things every audience segmentation needs

Brands need to know how consumers are changing as they are changing - which means keeping audience segments updated on a rolling basis

Toblerone, Walkers and Samsung: dealing with the unexpected
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Toblerone, Walkers and Samsung: dealing with the unexpected

For brands, big movements in popular perception happen regularly - from unexpected crises to planned product changes. Find out how these things impact on customer attitudes - and how you need to respond.

Five ways millennials are banking differently
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Five ways millennials are banking differently

Millennials came of age during the 2008 recession - so their approach to banking is very different from that of their elders

Annoying ads aren't the only reason people use ad blockers
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Annoying ads aren't the only reason people use ad blockers

Research shows that 55 per cent of users employ an ad blocker to protect themselves from malware and viruses

Multi-screeners are more attentive than you think
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Multi-screeners are more attentive than you think

Forget the myth of the distracted multi-screener - they're observant of ads and in search of buying advice

Putting a new lens on the programmatic telescope
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Putting a new lens on the programmatic telescope

Ad targeting needs to be based on outside connected data sets to bring consumers into sharp focus

Why online focus groups offer the most honest opinions
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Why online focus groups offer the most honest opinions

Online focus groups are often overlooked - but they can deliver invaluable insights

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Banner photo by S Pakhrin licensed under CC BY 2.0