In brief: Margaret briefed by Sky Arts, wins for Playbook and Liberty, Henkel hires PR head

Margaret wins Sky Arts brief, Liberty hired by iTalent, Pitchero hires The Playbook and more from PRWeek UK.

Margaret wins Sky Arts brief

London agency Margaret has been appointed as the retained creative comms agency for TV channel Sky Arts. Margaret, which was founded in 2007, will be responsible for developing an integrated campaign, working across traditional and digital PR, content and social media.

Liberty hired by iTalent

California tech consulting and integration firm iTalent has appointed Liberty Communications to build its brand across Europe. The account will be led by Liberty's London HQ, with support from its California base.

Pitchero hires The Playbook

The Playbook has been appointed to launch a new video product from Pitchero, an online platform for managing amateur sports clubs, which is used by 70,000 teams across the UK. Pitchero Play gives clubs a Samsung video device to capture match action, and the product also helps them to share footage online. The Playbook was launched in July by Hanover Communications as its new creative and consumer offer.

Henkel brings in PR chief

Carole Scott as been appointed by Henkel, the company behind many brands including Pritt, Sellotape, Right Guard and Schwarzkopf, as head of corporate comms for the UK, Ireland and the Nordic region. She was previously at the University of Oxford's Oxford Martin School, before which she spent seven years at the agency Bottle.

New MD at ADPR

Katie O'Sullivan has been promoted to the role of MD at ADPR. She had been at the agency since 2013 as an associate director. Set up as a marine specialist agency 25 years ago, ADPR now works across health, well-being tourism and outdoor sectors. Founder Alice Driscoll takes up the role of non-executive chair.

Instinct's fashion win

French clothing brand Saint James, whose signature product is its Breton stripe sweater, has appointed Instinct pr as its retained UK PR agency.

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