Who triumphed at the PRCA National Awards?

The PRCA National Awards 2016 were a good evening for agencies MHP and Pegasus, while the Co-operative Group and Direct Line Group were the strongest in-house performers.

TV presenter Rick Edwards, hosting the evening at the London Hilton on Park Lane, handed out gongs across a number of categories recognising campaigns, individuals, teams and agencies.

MHP and its parent firm Engine Group won three awards for its Missing Type campaign for NHS Blood and Transplant, while Pegasus' trio of prizes included Specialist Consultancy of the Year. The in-house teams at Co-operative and Direct Line were also triple winners, while consultancies Porter Novelli, Instinctif Partners and The Romans also struck gold.

The full list of winners:

  • Automotive Award - Consultancy: Tin Man - Pulling Power: Giving Advanced Driving Courses Sex Appeal
  • Automotive Award - In-house: Co-operative - Revving reaction for motor insurance
  • Broadcast Award: Mischief – Shed of the Year
  • b2b Award: Atomic PR – BrexitScience
  • Consumer Award - Consultancy - High Budget: MHP/Engine - Missing Type
  • Consumer Award - Consultancy - Low Budget: Pegasus - Sex Degrees of Separation
  • Consumer Award - In-house: Experian - Me & My Money

  • Corporate, Financial and Investor Relations Award - Consultancy: Golin - 52 Weeks of Worldpay
  • Corporate, Financial and Investor Relations Award - In-house: Co-operative - Co-op Funeralcare: A new generation of apprentices
  • Corporate Social Responsibility Award - Consultancy: Weber Shandwick - Project Literacy, The Alphabet of Illiteracy
  • Corporate Social Responsibility Award - In-house: Starbucks Coffee Company - Red Cup Cheer
  • Crisis and Issues Management Award - Consultancy: Powerscourt - Supporting International Investors in the Greek Banks
  • Crisis and Issues Management Award - In-house: Battersea Dogs & Cats Home – Dangerous Dogs

  • Digital and New Media Award - Consultancy: Red Consultancy - Stephen Fry's Welcome to the UK
  • Digital and New Media Award - In-house: National Trust – Writing the Nation’s Ode to the Coast
  • Employee Engagement Award - Consultancy: Gong Communications - Dive in: The Festival for Diversity and Inclusion in Insurance
  • Employee Engagement Award - In-house: O2 - A Year of Celebration
  • Health and Wellbeing Award: Pegasus - Sex Degrees of Separation
  • International Campaign Award - Consultancy: Brands2Life - Bring in Your Parents #BIYP
  • International Campaign Award - In-house: Vodafone Group - #BeStrong Anti-bullying Emojis

  • Media Relations Award - Consultancy: Hope&Glory - Creating a Springboard onto the Household Ladder
  • Media Relations Award - In-house: Direct Line Group - A Storming Success
  • Not-For-Profit and Charity Award - Consultancy: Weber Shandwick - ActionAid, Washed Away
  • Not-For-Profit and Charity Award - In-house: Age UK - No one should have no one at Christmas (highly commended: British Heart Foundation - The Heart Attack Experience)
  • Public Sector, Value for Money Award - Consultancy: MHP/Engine - Missing Type
  • Public Sector, Value for Money Award In-house: Westminster City Council - Real Change
  • Technology Award - Consultancy: Cow - Keep Believing in Santa
  • Technology Award - In-house: Vodafone Group - Vodafone’s Digital Library

  • Specialist Consultancy of the Year: Pegasus (highly commended: DawBell PR)
  • International Consultancy of the Year: Porter Novelli
  • Young Communicator of the Year: Michael Rennett, AxiCom
  • In-house Professional of the Year: Claire Foster, Direct Line Group
  • Consultancy Head of the Year Award: Frankie Cory, Mischief
  • Mark Mellor Award for Outstanding Contribution to the PR Industry: Tony Langham, Lansons 
  • Campaign of the Year Award - Consutlancy: MHP/Engine - Missing Type
  • Campaign of the Year  -In-house: Age UK - No one should have no one at Christmas
  • In-house Team of the Year – Private Sector: Direct Line Group
  • In-house Team of the Year – Public Sector: National Trust

  • Large Consultancy of the Year: Instinctif Partners
  • Medium Consultancy of the Year: Hope&Glory
  • New Consultancy of the Year: Another Word Communications
  • Small Consultancy of the Year: The Romans

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