W2O acquires research and analytics firm Marketeching Solutions

The firm will become a subsidiary of W2O Group.

Jim Weiss, CEO, W2O Group
Jim Weiss, CEO, W2O Group

SAN FRANCISCO: W2O Group has acquired healthcare-focused social research and analytics firm Marketeching Solutions.

The firm will become a subsidiary of W2O Group. Founder and president Kevin Johnson will continue leading operations at Marketeching. He will report to Paul Dyer, president of W2O Group’s analytics and insights practice, according to a release.

Marketeching will work closely with W2O’s analytics and insights practice, which accounts for nearly 20% of the firm’s overall revenue, the release said. The firm’s capabilities will also complement MDigitalLife, W2O’s healthcare data and analytics tool.

Marketeching is based in New Hope, Pennsylvania, with another office in Philadelphia. The firm was founded in 2008 by Johnson and has 20 employees. Its offerings include patient journey, disease mapping, influencer profiling, and patient recruitment.

In May, investment firm Mountaingate Capital acquired a stake in W2O. The agency also acquired Pure Communications in September. W2O saw double-digit year-on-year growth and achieved nearly $96 million in revenue in 2015.

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