Breakfast Briefing: The 5 stories PR pros need to know on Friday morning, 11.4.2016

Some Chicago agencies are still celebrating.

What to watch this morning: The final pre-election jobs report. Analysts think a solid October jobs report will show unemployment at 4.9% and about 175,000 jobs added. Only an out-of-the-blue bombshell report will significantly affect the election, according to The New York Times.

Tough quarter for MDC. The holding company reported a loss of $33.5 million in the third quarter after the markets closed on Wednesday, missing analysts’ expectations. It earned revenue of $349.3 million in the period, also lower than forecasts. MDC, which owns a majority stake in PR firms including HL Group, Allison+Partners, Kwittken, and others, also said it brought on financial adviser LionTree and lowered expectations for the rest of 2016.

Celebrating in Chicago. PR firms in the Windy City are basking in the glow of the Chicago Cubs’ World Series win. Many said they’ll keep the celebration rolling through the team’s victory parade this afternoon. (FleishmanHillard’s office overlooks the parade route). A spokesman for long-suffering, scapegoated Cubs fan Steve Bartman said he is overjoyed at the Cubs’ first World Series championship in more than a century.


CMA responds to the Beyhive. After some online backlash to Beyonce’s Country Music Awards performance with the Dixie Chicks, the executives behind the show responded to media reports to say they did not delete online promotions for the performance.

From the campaign trail: BuzzFeed: How Macedonia became a global hub of pro-Trump misinformation; NBC News: Clinton, Trump skip inspiration, stick to "buyer beware" closing arguments; NYT: Voters disgusted with election; ABC News: Hint of momentum for Clinton; Reuters: Polls tighten; WSJ: Georgia in play. 

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