Digital Edition: November 2016 Issue

Welcome to the Digital Edition of the November 2016 issue.

The Health Issue — On the editorial front, PRWeek and MM&M have partnered to create a special issue dedicated to the health industry. In our features, editors get the industry's most battle-tested crisis pros to share battle plans to resuscitate the industry's battered reputation. The issue also touches on the best ways to engage millennials in the healthcare conversation and how technology may be key to a more efficient and effective healthcare system.

PRWeek and MM&M have also named the inaugural Health Influencer 50 for their passion, determination, and innovative thinking that has helped guide the industry through two turbulent and exciting decades. The influence of these honorees is felt across the industry — from devising far-reaching, patient-centric strategies to leading the charge on healthcare’s data revolution. 

Newsmaker — Nick Ragone, Ascension’s chief marketing and comms officer, has integrated staff from across the country and kicked off a nationwide rebranding for the organization since joining the brand two years ago. And he’s just getting started.

Diversity Awards — For the sixth consecutive year, the PR Council and PRWeek partnered to honor those who are facilitating greater diversity and inclusion within organizations and across the industry.

Retail Marketing Roundtable: Reputation, mobile, and content — With competition fierce, leaders from Target, The Mars Agency, Carmichael Lynch Relate, Maccabee PR, Sherwin-Williams, Mall of America, Evereve, and the National Retail Federation explain why those areas are most vital to the retail industry. 

Strategic Counsel — In a new monthly section, Lucas van Praag answers a question about ROI, and Crisis Corner examines Mylan’s EpiPen injection device price hike controversy.

Download the Digital Edition now.

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