Breakfast Briefing: The 5 stories PR pros need to know on Tuesday morning, 11.1.2016

See who made the top 10 of the Health Influencer 50 list.

Health Influencer 50: The final countdown. Go here to see who made the top 10 of the Health Influencer 50 list, created by PRWeek and Medical Marketing & Media, honoring 50 battle-tested healthcare marketing and communications pros who are changing the game.

The health issue. PRWeek’s November issue, its first created jointly with MM&M, is focused on healthcare. It looks at topics like drugmakers using storytelling to shift the narrative, how innovators are redefining the complex healthcare system, and why millennials are a tough audience for healthcare organizations to crack. Also, check out new sections like Ask Lucas…, Crisis Corner, Drug Stories, and Wellness File.

The Retail Roundtable: PRWeek and Carmichael Lynch Relate gathered a group of top retail industry communicators to talk about the biggest issues facing the sector as it enters the holiday shopping season. The roundtable includes Eddie Baeb of Target, Ellen Moreau of Sherwin-Williams, and Bill Thorne of the National Retail Federation, among others.

One week until Election Day. ABC News/Washington Post: Trump leads Clinton in tracking poll for first time since May as Democrats’ enthusiasm slips; LA Times: FBI speeds up investigation into Clinton-related emails after criticism; NYT: Clinton camp confident despite lagging momentum; WaPo: Trump’s new argument: Clinton election could result in constitutional crisis, would worsen gridlock; NBC News: Kasich writes in John McCain on the ballot.


What will happen to Obama’s Twitter account? The White House has put serious thought into it. When President Barack Obama leaves office, his tweets will be transferred to the new @POTUS44 account. The next president will inherit the @POTUS account along with the followers Obama built up, but with a blank slate of no tweets. 

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