Watch: It's not always easy, says Welsh parenting campaign by Freshwater

The next phase of a Welsh Government campaign to encourage positive parenting, entitled 'Parenting. Give it time', is being rolled out by independent Cardiff agency Freshwater.

The three-year campaign first launched 12 months ago, and the start of the latest push was timed to coincide with schools' half-term holidays (24-28 October).

The campaign has been targeting parents with cinema advertising at venues across Wales, directing people to a dedicated website, Facebook page, and booklets and advice sheets offering tips and information for parents about ways to take some of the stress out of every day family activities. It also includes an editorial and sponsored content deal with Trinity Mirror-owned local news site WalesOnline, and a partnership with parenting websites Netmums and Mumsnet.

The advert for the film was produced in-house by Freshwater, which is the sole agency managing the campaign.

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