Hack and flack pair launch 'sharing economy' comms agency

Former Edelman Australia and Sciterion PR consultant Eve Laird and freelance journalist Eleanor Tucker have launched Rude Communications, a UK start-up agency that will focus on clients involved in the sharing economy.

Rude Communications co-founders Eleanor Tucker (l) and Eve Laird (r)
Rude Communications co-founders Eleanor Tucker (l) and Eve Laird (r)

The sharing economy sees people and organisations collaborating with their stakeholders to create and 'rent out' products and business models that are environmentally, socially and economically sustainable - Uber and AirBnB are often cited as the foremost examples.

"Investors and consumers are, now more than ever, demanding that the sharing economy thrives," said Tucker, who wrote for the likes of the Telegraph and The Independent before co-founding Rude.

Speaking to PRWeek, Tucker said the duo launched Rude Communications "because there weren't any UK agencies that could help companies get their 'sharing' messages across".

Rude Communications first clients include a retainer with gadget business Phytl Signs whose product lets gardeneres "listen in" to what their plants need, and the social enterprise and consultancy The People Who Share. Rude has also joined the The People Who Share's Global Innovator Network.

"As part of the Global Innovator Network, we hope to work with organisations embracing the sharing economy, for example, developing peer-to-peer marketplaces," Tucker said. 

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