HONG KONG: Ruder Finn said Thursday it has created a global reputation and risk management team, to be led by Charles Lankester.
The Hong Kong-based Lankester has been promoted to EVP of global reputation and risk management, while Christine Dusek, EVP, and Robin Grainger, director of connected communications, will respectively lead Ruder Finn’s U.S. and European offerings.
"Reputation risk is a primary issue for all our clients and is accelerated by their increasingly international operations and instant social circulation of news, images, and data," said Kathy Bloomgarden, Ruder Finn CEO. "Our new practice will disrupt those outdated models to provide our clients with an enriched, forward-looking digital resource that will help them mitigate and manage reputational risk."
The practice will focus on four business areas in risk and reputation management: predictive analytics, intelligence, preparedness, and precision response.
"With zero divide between new and traditional media, private and public sector organizations need to ensure they fully understand the evolving threats and opportunities," said Lankester. "With badly managed corporate crises causing irreparable financial and reputational damage, we have identified the themes, behaviors, and approaches that will work in 2017, and also those that will fail."
This story first appeared on campaignasia.com.