Arby's CMO Rob Lynch talks taking risks and the 'beef' with Jon Stewart

Following his presentation at the 2016 PRWeek Conference, Lynch talked about the brand's unconventional approach to communications.

"If you aren’t nervous about a decision, you aren’t pushing it enough," said Arby’s CMO Rob Lynch at the 2016 PRWeek Conference in New York earlier this month. "Every great thing I have done in my life, whether it was proposing to my wife, picking what college I was going to, or picking my career choice, has made me nervous."

Following his presentation, Lynch spoke candidly about the brand standing out in the competitive fast-food market and its "beef" with the former host of The Daily Show, Jon Stewart.   

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