Breakfast Briefing: The 8 stories PR pros need to know on Wednesday morning, 10.26.2016

Who made the first group of the Health Influencer 50? Read on to find out. And Happy Wednesday, America. You just won a free taco.

The Cleveland Indians' Francisco Lindor won all of America a free taco on Tuesday night. (Image via Taco Bell's Facebook page).
The Cleveland Indians' Francisco Lindor won all of America a free taco on Tuesday night. (Image via Taco Bell's Facebook page).

First batch of Health Influencer 50 members unveiled. PRWeek and its sister brand Medical Marketing & Media are rolling out the Health Influencer 50 over the next week, recognizing the 50 most influential people in healthcare marketing and communications. Go here for numbers 50 to 41.

Indians win; free tacos for everyone! Consumers didn’t have to wait long for Taco Bell’s annual Steal a Base, Steal a Taco campaign to pay off. The push guarantees customers a free taco when a player steals a base in the World Series, and the Indians’ Francisco Lindor did just that in the first inning. Cleveland beat the Cubs in game one 6-0.

What to watch this week: Dueling tech events. Microsoft has a media event scheduled this morning at which it’s expected to unveil creativity and collaboration upgrades for the Microsoft Surface and other hardware. Apple’s "Hello Again" event, expected to be focused on its Mac lineup, is set for Thursday. Apple posted its third straight quarter with a year-over-year revenue drop on Tuesday.

What you don’t want your surrogate saying when you’re losing with women. Newt Gingrich accused Fox News anchor Megan Kelly of being "fascinated with sex" during a Tuesday night appearance on her program. Kelly was asking the former speaker of the House about allegations of improper behavior against his party’s nominee, Donald Trump.


On the campaign trail: New Bloomberg poll: Trump up two points in Florida; CNN: Obamacare problems to linger into next presidency; Fox News: Trump cuts off fundraising events for Republican Party; Vanity Fair: Even white voters are starting to abandon Trump.

New job for former de Blasio press secretary. Karen Hinton, New York City mayor Bill de Blasio’s former top press aide, has joined Fenton Communications as its New York MD and chief strategy officer, according to the Daily News. She left city hall four months ago.

Bayer-Monsanto deal is problem for protesters. Bayer’s $57 billion offer for agriculture company Monsanto could be a headache for anti-GMO activists, who have built a protesting brand taking on the company. Crop sciences could overtake prescription medicines as Bayer’s largest business unit if the deal goes through.

Another tough quarter for Chipotle. The restaurant chain’s third-quarter sales dropped nearly 22%, even worse than the 18.3% expected by analysts. After last year’s E. coli outbreak, sales have been down four straight quarters at the burrito brand.

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