The PR Week 10.21.2016: The final presidential debate, Spong rebrands, and Samsung's ongoing crisis

PRWeek's editorial team talks about the week's leading headlines in PR and comms news.

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PRWeek's news editor Frank Washkuch leads with highlights from the third and final presidential debate that aired on Wednesday night and Diana Bradley talks about Excedrin's clever brand-integration using the #DebateHeadache hashtag.

Corporate reporter Sean Czarnecki goes over Samsung's response to its latest crisis, which some industry experts have called ineffective. Plus, how Frito-Lay is keeping up with trends and why Spong rebranded.

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