Breakfast Briefing: The 6 stories PR pros need to know on Thursday morning, 10.20.2016

Trump's refusal to say he'll accept the results of the presidential election is dominating Thursday morning headlines.

Donald Trump's statement that he may not accept the results of the November 8 election may have decisively swung the race to Clinton. (Screenshot via PBS NewsHour's YouTube account).
Donald Trump's statement that he may not accept the results of the November 8 election may have decisively swung the race to Clinton. (Screenshot via PBS NewsHour's YouTube account).

The third debate. One headline is dominating the Thursday morning news cycle after the third presidential debate between Hillary Clinton and Donald Trump: the Republican nominee’s refusal to say he’ll accept the results of the November 8 election. Several members of Trump’s own party told Politico the answer could be the death blow to his campaign. The GOP itself said it’ll accept the results. More: Fact check, via the Associated Press; the night's other winner: #BadHombres; Why Excedrin decided to embrace this headache of a campaign.

How it’s playing in the media: LA Times: Trump undoes his best debate performance with a few words; The Atlantic: The most irresponsible thing ever said at a presidential debate; NBC News: Trump sets the stage for a November crisis; Daily Beast: Inside Team Trump’s Vegas after-party; AP: Trump needed a debate reset, instead riles the GOP; Vice: Why are the debates so awful? Because the candidates are in different universes.

#TrumpTV’s soft launch. One of the 2016 campaign’s biggest rumors is that Donald Trump will launch a TV network after the race ends on November 8. He may have given Facebook fans a preview of Trump TV on Tuesday night via Facebook Live with a broadcast featuring Trump surrogates Michael Flynn and Jan Brewer. About 200,000 people watched the broadcast at its peak, according to BuzzFeed.

Publicis Q3 numbers flat. The Paris-based holding company blamed the loss of major U.S. media accounts for a flat third quarter, in which its sales were only up 0.2% organically. The holding company, the parent of MSLGroup, is set to pick a successor to CEO Maurice Levy in February.

Wells Fargo to face criminal inquiry in California. The state’s attorney general, Kamala Harris, has begun a criminal probe into the bank, looking into whether employees committed false impersonation and identity theft. The bank is facing a public backlash after Wells Fargo staffers opened as many as 2 million accounts without customers’ knowledge or permission.

Tesla’s surprise announcement. After teasing a big reveal for weeks, Tesla said Wednesday that its fleet will be entirely made up of cars with self-driving technology "at a safety level substantially greater than that of a human driver." 

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