In brief: The Playbook's Liverpool FC campaign, Hume Brophy in Frankfurt, Luceco hires MHP, Fever wins manuka

The Playbook hired for Standard Chartered blindness campaign featuring Liverpool FC, Hume Brophy eyes post-Brexit opportunities as it opens in Frankfurt and more from PRWeek UK

Playbook hired by Standard Chartered

Hanover's recently founded creative agency The Playbook has been hired by Standard Chartered Bank to create an awareness campaign for Seeing is Believing, its programme to tackle avoidable blindness, featuring Liverpool FC. The campaign is designed to give fans an opportunity to experience varying degrees of blindness by disrupting their matchday experience. Other activities will include a video featuring Liverpool manager Jurgen Klopp and a blind training session for media.

Hume Brophy eyes post-Brexit opportunities

Hume Brophy has opened its seventh international office, in Frankfurt, ahead of an "expected surge" of interest in the German city ahead of Brexit. CEO Conall McDevitt said: "We are already seeing moves into Frankfurt as a result of Brexit, as institutions worldwide prepare themselves for how they structure their European corporate presences." The Dublin-headquartered agency already has a presence in London, Brussels, Paris, Singapore and New York.

MHP hired by lighting firm after IPO

MHP Communications has been appointed to advise LED lighting products supplier Luceco on its financial comms, having worked with the group on its £209m flotation. Luceco, which floated on the Main Market of the London Stock Exchange today, supplies trade distributors, retailers, wholesalers and project developers with products across its four key brands of BG Electrical, Masterplug, Ross and Luceco LED Lighting. Its customers include Tesco, B&Q and Screwfix.

Manuka brand hires Fever

Manuka honey brand, The True Honey Co., has appointed Fever as its retained agency to handle the launch of its hive-to-home Manuka honey range in the UK, following a competitive pitch by the New Zealand-based producer. The campaign will see Fever lead on influencer and media relations, including content creation, as well as providing ongoing strategic advice.

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