Comms industry strongly in favour of 'soft' Brexit, survey reveals

Research conducted by the PRCA finds the majority of the UK PR industry is in favour of a 'soft' Brexit, as the UK begins the process of leaving the EU.

Brexit - the right way to leave
Brexit - the right way to leave

Of the 225 PR professionals surveyed by the trade body, 86 per cent want to see a deal that guarantees access to the single market with limited control over immigration.

That is in contrast to 12 per cent in favour of 'hard' Brexit ­- which would see the UK leave the single market and customs union in order to regain full control over immigration, the PRCA said. The remaining two per cent of respondents were undecided.

Commenting on the results, Francis Ingham, director general of the PRCA, said: "The PR and communications industry leans very clearly towards the soft Brexit option. Many members I’ve spoken with are keen to maintain as much free access to the single market as possible. Far fewer wish to restrict freedom of movement."

Elsewhere in the survey, 90 per cent responded positively when asked whether they would support a deal that allowed EU citizens the right to live and work in the UK.

What’s more, 67 per cent say they are in favour of making a financial contribution to the EU, while 21 per cent oppose this.

Prior to the referendum, opinion collected by PRWeek found that 79 per cent of industry leaders were in favour of Britain remaining in the UK, while a survey published in July by PRWeek and the PRCA revealed that almost 50 per cent of PR professionals thought client budgets would be reduced over the next year following the vote. 

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