Deliveroo orders Havas PR UK for consumer comms

Food delivery service Deliveroo has appointed Havas PR UK as its retained consumer agency.

Havas' remit includes national and regional PR support for the brand, with the account team reporting into Deliveroo head of PR Kate Thomas.

Deliveroo now has a presence in more than 70 cities across the UK after launching in London in 2013 - and in 11 other countries across the world.

According to an FT article earlier this year, Deliveroo's "network of more than 3,000 self-employed cyclists delivers food for more than 2,500 London restaurants" - and it is thought to be worth around £490m, although it faces potential competition from Uber, which recently launched its UberEats service.

Brian Beech, MD of Havas PR UK, said: "The business is making an investment in PR support as part of a wider campaign to raise awareness of the expanding delivery service. It’s a really exciting contract for Havas to win, in an area where we have strong credentials."

Havas PR UK has offices in London, Manchester and Edinburgh, and its food-and-drink portfolio already includes brands such as Greggs and Kellogg's - as well as Asda, for whom it handles regional PR and will continue to do so even after the supermarket chain announced the end of its relationship with Freud Communications.

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