8. Laura Schoen, president, global healthcare practice and chair, Latin America, Weber Shandwick
By Andy Polansky, CEO, Weber Shandwick
Laura Schoen defines what it means to be passionate about making people’s lives better. Her passion for health and working with clients to create patient-centric strategies is far-reaching — whether empowering consumers with the knowledge of a cutting-edge cancer treatment, activating doctors to change a treatment paradigm and challenge inertia, giving a small NGO a global voice, or advocating for access to care.
Laura’s success as an industry leader has taken many forms. At Weber Shandwick she formed a team of PhDs and created a unit called Element Scientific Communications, an industry-leading team of expert scientists and communicators with deep experience in research and communications that is dedicated to inciting change through science.
Laura’s commitment to ethics and transparency led Weber Shandwick to be the first agency to become fully certified in both the U.S. and Europe in promotional regulatory compliance by the Center for Communication Compliance, reflecting the firm’s commitment to training and education as well as understanding the highly complex regulated environment of health communications.
Laura’s colleagues appreciate both her kind demeanor and straightforward approach to solving problems and that she created a continuous-learning environment. She saves the spin for her formidable pingpong game.––––––––––––––––––––––