Breakfast Briefing: The 7 stories PR pros need to know on Friday morning, 10.14.2016

Highlights from PRWeek Conference 2016.

Highlights from PRWeek Conference 2016. Cleveland Clinic’s Toby Cosgrove on how Obamacare became a "part of the fabric" of the country. CMOs from Arby’s and Mars on why simplicity is underrated. Richard Edelman on the growing divide between businesses and their customers. Girl Scouts interim CEO Sylvia Acevedo on why scouts become leaders.

Ken Bone’s extended 15 minutes of fame. Standout debate questioner Ken Bone did a Reddit Ask Me Anything Q&A last night, but may have unintentionally revealed his NSFW history on the platform. He also traded in his red sweater for a t-shirt deal and tweeted his election-year decision…to use Uber Select instead of competitors.

Melania Trump threatens to sue People. Lawyers for Donald Trump’s wife sent a letter to People asking for a retraction and apology for its Wednesday night first-person story by a longtime writer in which she recalled inappropriate behavior by the Republican nominee a decade ago. However, Melania Trump’s letter addressed several somewhat minor details in the story, not the main points.

From the campaign trail: WSJ: Trump to broaden attacks to take on media, global business; NYT: Big donors urge the RNC to cut ties with Trump; CNN: Michelle Obama is the surrogate who could finish off Trump; The Verge: Clinton (finally!) reveals where she stands on GIF debate; BuzzFeed: Central Park Five member appears in anti-Trump ads.

Stumpf too slow to respond to crisis. Wells Fargo’s former CEO didn’t react quickly enough to his bank’s spiraling fake-account crisis, angering major shareholder Warren Buffett in the process, according to The Wall Street Journal. Wells Fargo reports its third-quarter earnings this morning.

Report: Hershey CEO to exit next year. Hershey chief executive John Bilbrey is planing to step down next summer, according to a Friday morning report by Reuters. The company’s board has formed a committee to find a replacement. The maker of Oreos spurned takeover offers from Mondelez this summer.

Job cuts at HP, Verizon. HP will eliminate 3,000 to 4,000 jobs in the next three years as part of a restructuring, a year after it spun off from the former Hewlett-Packard. Verizon is planning to eliminate call centers in five states, affecting more than 3,000 positions. 

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