PRWeek UK Awards 2016: Winners revealed

Agencies Unity and The Romans, and the Missing Type campaign, were among the big winners at the prestigious PRWeek UK Awards, which took place on Tuesday evening during a gala event at London's Grosvenor House.

The 2016 PRWeek UK Awards celebrated the best campaigns, consultancies and teams over the past 12 months.

There were 31 categories overall, ranging from Consultancy of the Year to Best Use of a Small Budget.

PRWeek would like to thank our esteemed panel of industry professionals who judged the awards, as well as our sponsors and of course all of the entrants.


In Pictures: PRWeek Awards - part one


Below is the full list of winners – click through to find out the finalists and highly commended in each category:

Gold Awards

Consultancy of the Year: Unity

In-House Team of the Year: Kier Group

Campaign of the Year (Techniques): Spark Something Good – Unity for Marks & Spencer

Campaign of the Year (Sectors): Missing Type – MHP/Engine for NHS Blood and Transplant


Silver Awards

Large Consultancy of the Year: Golin

Mid-sized Consultancy of the Year: Unity

Small Consultancy of the Year: Taylor Herring

Specialist Consultancy of the Year: Pegasus

New Consultancy of the Year: The Romans


Young PR Professional of the Year: Jessica Smith, Virgo Health


Campaigns of the Year

Public Affairs: Trades Union Congress

Healthcare – Ethical & OTC Consumer: #CondomEmoji – Premier for Durex

Health, Beauty, Retail and Fashion: Canine Collection – Pitch for Lyst

FMCG: No label: the world's first transgender beer – The Romans for BrewDog

Automotive and Transport: Get Fit Kwik with Kwik Fit – Taylor Herring

Culture, Media, Sport and Travel: Kids' Takeover – Kaper for English Heritage

B2B: One Surface, 3 Artists – 3 Monkeys Zeno for Microsoft

City and Corporate: Equity for Punks – The Romans for Brewdog

Not-for-Profit: #ShareTheOrange – Alzheimer's Research UK

Public Sector: Missing Type – MHP/Engine for NHS Blood & Transport

Financial Services: Football Fix – Unity for Direct Line

Technology: High-Speed Selfies – Brands2Life for Virgin Media


Campaign techniques

Best Use of Content: #MerryFixmas – Unity for Direct Line

Best Use of Creativity: Missing Type – MHP/Engine for NHS Blood & Transport

Best Use of Planning, Strategy & Evaluation: #LoveTheCoast – Mischief PR for National Trust

Best Use of a Small Budget: Courtesy Pet – SunLife

Most Innovative Use of Digital and Social Media: Missing Type – MHP/Engine for NHS Blood & Transport


Best Integrated Campaign: #DirectFix Unity for Direct Line

Best PR Event: British Heart Foundation

Internal Comms and Employee Engagement: Spark Something Good – Unity for Marks & Spencer

Issues and Crisis Management: Storming Success – Direct Line

Congratulations to all the winners!

Images by Leo Wilkinson – see his website for more

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